In the third episode of the Talk Anything podcast, I interview my friend, Joe Matsushima, co-founder of the viral video ad agency, Denizen Company. Denizen Company is behind many of the popular videos you see being shared on your Facebook and Twitter feeds.
Throughout his career, Joe has been a part of major hits like, Trojan Games, Safe For Work Porn, LED Sheep, and Best Bus Stop Ever. Most recently, Joe co-created the mega hit, Tiny Hamster Eats Tiny Burritos. [You can read Joe's interview with the Washington Post here]
Joe and I discuss how he got into the ad business, the psychology behind video sharing, and how he knows if a video going to be a success. Enjoy!